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Creating Impactful Social Media Strategies for Creative Professionals

Last updated on May 7, 2023

creating-impactful-social-media-strategies-for-creative-professionals

Photo by Timothy Hales Bennett on Unsplash

Do you have a creative streak and dream of making it big in the world of social media? Are you finding it tough to make the transition from your existing job to your dream job? If yes, you’ve come to the right place. This blog post is all about transitioning into a career in creating impactful social media strategies for creative professionals in India. We’ll cover topics such as the salary range you can expect, challenges you might face during the transition, and tips to make the process smoother. We’ll also share real-life stories of individuals who have been successful in their transition to inspire you in making yours.

What You Need To Know About The Role Of Creative Social Media Strategist

As a creative social media strategist, you create and implement social media campaigns for businesses. You will craft innovative content, build relationships on social media platforms, and engage with customers. You will focus on creating user-friendly experiences and help businesses to reach and exceed their goals. The role requires creativity and problem-solving skills to solve problems quickly and accurately. The salary range for creative social media strategies in India is INR 4-5 Lakhs per annum.

Challenges You Might Face During The Transition Period

Many creative professionals face challenges when transitioning into a career in creating impactful social media strategies. Below are a few of the common challenges:

  • Inadequate knowledge of the job role
  • Inadequate knowledge of the social media landscape
  • Feeling overwhelmed by the amount of work and responsibilities
  • Lack of experience in planning and executing effective social media campaigns

Tips To Overcome These Challenges

Here are a few tips to make the transition to a career in creating impactful social media strategies smoother:

  • Start by researching the job role and familiarize yourself with the basics of social media.
  • Gain more knowledge about the social media platforms used for running campaigns.
  • Gain experience in digital marketing and content writing to build a better profile.
  • Participate in online courses and digital marketing workshops to upgrade your skills.
  • Start small and work your way up. Don’t expect to land a big opportunity right away.
  • Network with people in the industry to remain updated on the job market.
  • Keep up with the latest trends in the industry to stay ahead of the curve.

Success Stories of Creative Professionals Transitioning Into A Career In Social Media Strategies

Akshaya Dixit is a creative social media strategist who pursued her MBA from NMIMS in 2019. She found her passion for the job after a stint in marketing. She leveraged her knowledge of digital marketing and content writing to build a better profile and landed an opportunity with a renowned firm. She loves her job as it gives her the opportunity to work with creative minds, be innovative, and help businesses grow. She earns a salary of INR 6.4 lakhs per annum.

Vikrant Gupta, a creative designer and freelance digital marketer, made a smooth transition into the field of social media strategizing. His background in both digital marketing and website design proved to be beneficial. He leveraged his skills and networked with professionals in the industry. After working hard and creating a portfolio of his work, he landed a job in a remote internship program with a renowned digital agency. He now earns a salary of INR 5 lakhs per annum.

Action Steps To Transition Into A Career In Social Media Strategies

If you are looking to transition into a career in social media strategies, here are some actionable steps you can take:

  • Create a portfolio of the work you have done till date, whether online or offline, it can be anything from creative design to digital marketing.
  • Look for opportunities in remote working programs or internships.
  • Create a LinkedIn profile and start connecting with relevant people in the industry.
  • Reach out and apply for opportunities in the field.
  • Read up and stay updated on the trends in the industry.

Conclusion

In conclusion, transforming to a career in creating impactful social media strategies for creative professionals can be an enriching experience. It provides opportunities to explore your creativity and engage with experts in the field. It can be an exciting and rewarding experience, if one is willing to put in the hard work. With the right knowledge and skills, you can make a successful transition, just like Akshaya and Vikrant. Now that you have read up on the topic, go ahead and make your transition to your dream job today.