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Youtubers have been rising in popularity in India over the past few years as more and more people become aware of the potential to create content and become a successful Youtubers in India. With the growth of content creators, many people are looking to venture into the Youtuber career path, but few realize that it takes more than an engaging personality and keen eye for content to make it in the competitive business. It takes hard work, dedication and a whole lot of networking to make it to the top.
But, if you’re willing to put in the time and effort, the rewards are limitless. In this article, we're going to discuss the steps you need to take to become a successful Youtuber in India. We'll cover topics such as the necessary skills, opportunities and salaries, as well as provide inspiring success stories.
The most important thing you need to become a successful Youtuber is to be creative and be able to come up with ideas that are unique. It is also important to be able to tell stories through your content and to be able to showcase a unique sight and sound that is interesting and entertaining. In addition, having knowledge and understanding in a broad range of topics such as technology, general knowledge, DIY, comedy and more help you stay relevant in today’s market.
Along with coming up with ideas, you need to have excellent technical skills. You need to have the ability to use both video-editing and audio-editing software to create a high-quality and engaging video. Furthermore, you need to be able to utilize SEO (Search Engine Optimization) to ensure that your content is discoverable by potential viewers. It’s important to know keywords and titles to draw people to your page. Additionally, networking plays a huge role in becoming a successful Youtuber – you need to build relationships with like-minded Youtubers and create partnerships.
The opportunities for Youtubers in India are endless. You can make money by monetizing your content on YouTube, or by collaborating with a brand or company to create sponsored content. You can also create merchandise, such as t-shirts and mugs, to sell or create a Patreon account that viewers can join to support you and your channel. Other opportunities to consider include live streaming and launching your own podcast.
The salaries of a successful Youtuber in India vary depending on the area of genres and the content they are creating. Generally, the higher the subscriber count and the more engagement a Youtuber has with their viewers, the more money they can make. According to reports, a successful Youtuber in India can make anywhere from ₹ 10,000 to ₹ 2,00,000 per video. It also depends on the types of advertisements that you feature and sponsorships for which you have negotiated.
The Youtuber industry in India is growing rapidly, and so are the success stories. Here are a few:
Carishma Basday: Basday is the founder of India's leading lifestyle and fashion channel, The Khushal Life. She noticed a void in the market for quality content and decided to launch Khushal Life in 2015 to fill that void. She now has more than 400,000 subscribers and generates an estimated ₹ 8 lakhs per video.
Chef Kunal Kapur: Kapur is a renowned celebrity chef and restaurateur in India. He noticed the potential of YouTube and decided to launch a YouTube channel in 2014. With his top-notch content and engaging narrative, he now has 1.5 million subscribers and generates around ₹ 10 lakhs per video.
Nihal Singh: Singh is a young Youtuber who started out as a tech reviewer. After realizing the potential of YouTube, he started creating videos and now has more than 1.64 million subscribers. His channel is focuses on tech reviews, product reviews and unboxings. He now earns up to ₹ 2 lakhs per video.
Despite the many advantages Youtubers have in India, there are also a few challenges you may encounter. It takes time for a channel to gain traction – for some, it may take months or even years. Additionally, you need to have a keen eye for storytelling, as well as technical editing skills, in order to create quality content. Lastly, you need to have a thick skin and be able to ignore any negative feedback or criticism that may come your way.
Thankfully, there are a few tips you can follow to increase your chances of success. You should create a social media presence and use platforms like Twitter, Instagram and Facebook to promote your channel and engage with your viewers. Additionally, you should always establish a target audience and create content that is interesting and relevant to your viewers. Lastly, you should utilize creative tools to make your content stand out and be innovative.
Now that you know what it takes to become a successful Youtuber in India, here are four actionable steps to take to get you started or take your career to the next level:
Becoming a successful Youtuber in India can be a daunting task, but with the right strategies, tools and skills, it is definitely achievable. It is important to stay consistent and come up with ideas that are unique and engaging. If you dedicate yourself, network and build relationships, you will be able to create content that will draw in viewers and ultimately become successful.