Last updated on May 7, 2023
Photo by Martin Jernberg on Unsplash
Are you considering a career transition into a contract creative role in India? Starting out in this industry can be a difficult and time-consuming process. With India’s ever-growing creative sector, there is plenty of opportunity for those with the skills and ambition to make the jump. Read on to find out how to make the transition and how to best prepare for a contract creative role in India.
Making the transition to a contract creative role in India requires a certain set of skills. Many successful creative professionals have certain attributes in common: They are creative, hardworking, willing to take risks and have a passion for the craft. An eye for detail and an unrelenting drive to explore and develop new ideas is also essential.
The ability to quickly respond to client inquiries, a skilled use of design software and an understanding of how to best pitch and market projects are also key attributes desired in today’s creative industry. As this industry evolves, these skills will become increasingly important for professionals in India.
Making a successful career transition doesn’t have to be an uphill battle. There are countless examples of people who have successfully transitioned into the field of contract creative work in India. Meet Reshma – a 24 year old from Mumbai – who is currently working as a freelance graphic designer. After graduating from art school, Reshma decided to pursue a career in creative work and gradually started to build her portfolio with client work. She had multiple offers within 6 months of graduating and has never looked back since.
Similarly, Rajat, a 32 year old from Ahmedabad, worked as an animator and VFX artist in the advertising industry after graduating from college. He had an ambition to build a career in the creative industry and set his sights on making the transition to a creative freelancer. His extensive network and knowledge of the industry enabled him to successfully make the switch within a few months.
When transitioning to a contract creative role in India, there are likely to be common challenges. One of the main challenges is understanding how to price your freelance services competitively and attract clients. The most important advice to remember when pricing is to avoid undervaluing your work; it is important to set fair rates that are reflective of your experience and skills. It is also important to be aware of current industry trends and aim to match what other successful freelancers are charging for their services.
When first starting out as a freelancer, having a solid portfolio is essential to securing clients. Many agencies and businesses are not familiar with contract creatives and may be hesitant to take them on without having seen evidence of their work. As a result, having up-to-date examples of previous work to showcase is essential. Showing off a combination of visuals, case studies and client testimonials can be effective when it comes to taking your career in the right direction.
According to a recent survey, the average salary for a contract creative role in India is ₹3.24 lakhs per year. Starting salaries for experienced professionals ranges from ₹2 lakhs to ₹5 lakhs per annum, depending on the complexity of the projects and the number of years of experience.
Making the transition to a successful contract creative role in India requires creativity, hard work and resilience. However, with dedication and a passion for creative work, anyone can make the move. Research is essential when starting out, and taking the time to explore current trends and industry developments is key. With these tips, it is easy to see that the transition to a contract creative role in India is achievable.