Why Graphic Designers Thrive in India's Niche Creative Roles

Last updated on May 7, 2023

Photo by Tran Mau Tri Tam ✪ on Unsplash

Are you a graphic designer looking for a change of scenery? The growth of digital marketing, content production and tech startups in India has led to an increasing demand for highly skilled graphic designers. India is indeed a hub of creative talent, providing a wealth of opportunity for graphic designers to thrive in their niche and excel. In this blog post, we’ll take a deep dive into the reasons why graphic design professionals are thriving in India’s creative roles.

The Growing Demand for Graphic Designers in India

As we all know, the digitisation of the Indian economy has given rise to a need for web, mobile and social media-based marketing and advertising. This, in turn, has created a host of new opportunities for creative professionals, particularly graphic designers. This has been further fuelled by the rise of startup culture in India, with most startups looking for talented graphic designers to create eye-catching visuals for their branding, promotion and advertising purposes.

Apart from this, the demand for graphic design professionals is also increasing from traditional media outlets such as TV channels, newspapers and magazines. They require their design team to create visuals for print and digital advertisements, campaign creatives as well as other promotional activities. In a nutshell, there’s no denying that the demand for graphic design professionals in India is on the rise, signalling a golden era for the professionals.

High Salaries for Graphic Designers in India

Graphic design professionals in India are one of the most sought-after professionals in the creative field, and a number of top companies offer attractive remuneration packages. As per PayScale, the average salary of a graphic designer in India lies somewhere between INR 2.2 lakhs to INR 4.2 lakhs per year. This may vary depending upon the experience, skills and geographical location of the professionals.

Moreover, professionals working in the tech industry in India tend to receive higher salaries than those working in traditional media outlets. Startups, in particular, tend to offer attractive compensations to their in-house design teams. Furthermore, due to the high demand for graphic design professionals in the country, many companies are now offering lucrative incentives, benefits and flexible working arrangements.

Real-Life Inspirations

India is home to a large number of successful professional graphic designers, and their success stories are truly inspirational. Vishal Chhabra, for instance, is a renowned graphic designer from New Delhi with over 12 years’ experience in the field. He is currently the Creative Head for DesignByV, a leading graphic design and digital marketing agency.

Chhabra is a firm believer in the potential of creative industry in India, and his work has been featured in the Business World and BBC World. He also runs workshops and seminars in colleges and universities to inspire students and aspiring graphic designers to take up this exciting and rewarding career.

Simran Rajpal, another well-known graphic designer, is a self-made professional. She started her career as creative manager in a corporate set up but soon realised that it wasn’t the right fit. After some initial struggles, she explored her creative potential and joined a startup as a freelance designer.

Today, her work is greatly appreciated and she is an inspiration to thousands who want to pursue a career in the creative field. With her business model, she even helps college students who are in dire need of expert guidance on graphic design.

Overcoming Challenges

Like any other profession, the career of a graphic designer in India comes with its own set of challenges and obstacles. Although the demand for such professionals is increasing, there is also an exponential rise in competition. Daily, hundreds of professionals apply for the same job, making it extremely difficult to bag that dream job.

Moreover, the unconventional nature of design requires a certain finesse that only true professionals possess. To stand out from the crowd, aspiring graphic designers require specialised knowledge, the right training and experience. The ability to think creatively, solve creative problems and work under stringent deadlines is also essential.

However, with proper guidance and hard work, anyone can become a successful graphic designer in India. All it takes is dedication, focus and the unwavering belief that progress is the only outcome.

Actionable Steps For Career Transition

• Choose a field and specialise: Before you start your search, it is important to have a clear idea of what kind of job you are targeting and what kind of company you are striving to work for.
• Build a strong online portfolio: a portfolio that showcases your work is a powerful tool as it allows potential employers to get a feel for your style and design aesthetic.
• Build a strong online presence: It is important to create an online presence and build a strong network. This will increase your chances of getting noticed by potential employers.
• Take online courses or classes: this will help you get up to speed with the latest trends and techniques, giving you an edge over other applicants.
• Learn to code: this will be extremely useful as it will help you create attractive and interactive websites and web applications.
• Network: Networking is an important part of your job search strategy. Make sure to reach out to former colleagues, mentors and even strangers at events or meetups.

Conclusion

India is a thriving hub for creative professionals and graphic designers are in high demand. Companies are looking for professionals with the right blend of creativity, marketing acumen and technical skills. With the right guidance and an undying passion for the field, anyone can pursue a rewarding career in graphic design in India.